[GroupBuy] Offer Engineering – Conversion Engineering + The Lead Refinery

Get The Exact System & Templates I Use To Create Premium Offers That Convert Without Sales Calls (Or Launches)

INSIDE OFFER ENGINEERING YOU GET:

• Step-by-step training of the 3 core elements every premium offering needs to convert with ease
• How to craft a program promise that cuts through the noise (even in the most competitive market places)
• The golden rule of offers — and why violating it will kill your offer dead
• Why your product is largely irrelevant to any offer you make people
• The simple technique for offer creation that lets any new offer “print money”
• The Laws of Exchange – and how to stack the odds of getting a yes in your favour
• How to get people to buy premium, high-end programs without a sales call
• Why it’s possible to convert millions of dollars of sales with simple Google docs
• Peek behind the scenes of a $18k offer that converts without a call (or launches)
• How to “stack” value on your offers to send your customer’s desires into overdrive (hint: this does NOT mean adding $50,000 in fake bonuses)
• A breakdown of an offer that converted $500,000 in sales without a call
• Walkthrough of proven offers that you can swipe today

WORKSHOP

#1 OFFER ENGINEERING^™
Our signature system and the core of everything we do. Offer Engineering is my process, refined and distilled over 10+yrs, that lets me consistently create premium offers for myself (and my clients) that convert like crazy without high-pressure launches or sales calls.

• Core Training: 4 lessons, 39-mins of targeted training walking you through our The Offer Engineering ssystem.
• Swipe file: 2x examples of high-converting “engineered” offers working in the marketplace right now

#2 THE OFFER DOC STRUCTURE^™
The fundamental offer structure for every high-converting offer I create or help clients assemble. This structure collectively sold millions of dollars in the past few years, assembling premium high-end offers that convert with (and without) sales calls.

#3 TEMPLATE: MY HIGHEST CONVERTING OFFER
Watch me breakdown the offer template that is my highest converting template of all time. The specific example you’ll see is produced $500k in revenue on a single offer with no sales calls and no launches. I’ve used this same template to sell hundreds of courses and programs – in my own business and in my clients businesses. Proven, effective, and working in real time right now.

#4 TEMPLATE: MY PREMIUM HIGH-END COACHING OFFER
The template for the high-end, premium offer ($18,000) offer I’m currently enrolling people into that’s working consistently. This will push the boundaries for you about what’s possilbe to sell without the phone. Line by line breakdown so you can see every single way I stack the deck in favor of the prospect so they’re excited and eager to say “Yes.”

#5 THE VALUE AMPLIFIER^™
The 5 additional levers and methods that you can remove risk, eliminate psychological costs and stack value in your offers — witout relying on over-inflated bonuses — so prospects can’t wait to say yes.

• Core Training: 124-mins of targeted training walking you through my framework for sharpening, refining, clarifying and enhancing the value of your offer in a legitimate, authentic way.
• Workbook: Client workbook for the super nerds, walking you through examples, frameworks, and key action items.

BONUS: ACCELERATOR CALL WITH ROSS O’LOCHLAINN
Get my focused, personalized attention on your offer. Quick 15-minute call with me (Ross) to identify exactly how to engineer your offer for success. We’ll ID the biggest bottleneck holding you back and show you which part of Offer Engineering will be generate the biggest win in the shortest amount of time.

BONUS: THE OFFER ENGINEERING WORKSHOP — RECORDING
Participate in a private implementation workshop I’m hosting, exclusive to customers who join as part of the product launch. Get my help engineering your offer during this hands-on “roll-up-your-sleeves” workshop. Duration: 2.5hrs. Date: Tues 17th of October @ 2pm Eastern. Workshop will be recorded and added to the program.

Get The Exact System, Templates & Email Sequences To Generate Automatic Lead Flow & Refine Them Into “Golden Prospects”

INSIDE THE LEAD REFINERY YOU GET:

• Step-by-step training on the 3 elements your lead flow system must have to convert and generate high-profits
• Direct method to separate the 3 grades of leads contained in every lead flow for optimal conversions
• Two simple methods to filter out the existing ‘golden prospects’ who are eager to buy now
• The Lead Alchemy Process to turn your additional “base leads” into “golden prospects” by tapping into “conversion chemistry”
• The 4 components a lead magnet must have to attract leads with a high-probability of converting
• The 7 “Name Frames” for your lead magnet that will attract high-intent prospects who are willing to pay
• The exact email sending frequency for your autoresponder that lets you “imprint” on your new leads (so they’re primed to buy when the time is right for them)
• How to “stack” your follow up sequences to accelerate your New Lead Momentum
• A peek behind the scenes into a $3m/yr lead gen system
• The “stupidly simple” lead gen combo that consistently generates 3-4X Return On Ad Spend (ROAS) for my clients
• The ‘laws of timing’ and why breaking them will kill your lead gen system… dead
• The exact copy+paste lead gen template that attracts golden prospects for a $18,000 year long group coaching program
• Step-by-step walkthroughs of proven “Lead Refinery” setups you can swipe today

EXACTLY WHAT YOU GET

#1 THE LEAD REFINERY^™
The core proprietary system we’ve designed for attracting a steady stream of leads into your business and automatically processing them into different “grades” so you can extract the “golden prospects” who are ready to buy now.

The Lead Refinery includes several key components: The High-Quality Leads Machine, The Intent-Based Lead Magnet, Ads That Work and The Imprinting Sequence.

• Core Training: 15-min overview video explaining strategy and components you’ll assemble
• Swipe file: 3x examples of working Lead Refineries

#2 THE HIGH-QUALITY LEADS MACHINE^™
The dead simple opt-in funnel we’ve created that attracts high-intent leads, and gets huge (50-70%) opt-in rates on your landing page, while accelerating new leads into your world with momentum and excitement to have their problem solved.

• Core Training: 8 videos, 82-mins of action-based training
• Copy and paste template: Assemble the “Innovation Promise” to build your entire opt-in funnel around.
• Swipe-able: $500k lead gen funnel
• Client Hot Seat: Watch as we teardown the core promise of their lead gen funnel and rebuild into a high-converting offer.
• Private client workbook: for the nerds, work through the strategy in detail using the same workbook I give to my private $18,000 clients.

#2 THE INTENT-BASED LEAD MAGNET^™
Our system for designing a lead magnet that speaks to the high-value prospects who are driven by an intent to solve the problem, rather than lookie-loos and freebie seekers who clog up your lead gen funnel with time-wasters.

• Core Training: 11 videos, 75-mins of action-based training
• Copy & Paste Templates: 7-High Converting “Name Frame” Templates for high-profit lead magnets
• Client Hot Seat: Live feedback sessions where we rework the hook of each client’s lead magnet to appeal to their high-level clients
• Private client workbook: for the nerds, work through the strategy in detail using the same workbook I give to my private $18,000

#3 ADS THAT WORK^™
Eye-catchers and scroll-stoppers. Our signature method for writing ads that instantly capture attention and project the immediate value of your lead magnet into the mind of the prospect so they can’t resist taking action. Works on any ad platform you’re using.

• Core Training: 12 videos, 96-min building session
• Copy Paste Template #1: The Short Copy Ad – currently running at 6X ROAS in my business
• Copy Paste Template #2: The Ad That Works (long copy ad)
• Swipe File: Collection of highly profitable example ads, written by my clients with this training

#4 THE IMPRINTING SEQUENCE^™
Refined over 10 years, this is our go-to follow-up sequence for filtering “Now Buyers” from “Future Buyers.” Now Buyers get accelerated into an offer that’s the right fit for them. Future Buyers get “imprinted” upon, programming them with familiarity and trust-building techniques to maximize your chance of converting them within 3-6 months.

• Core Training: 3 videos, 107-min building session
• Copy Paste Template #1: My exact Imprinting Sequence producing a 6-8X Return on Ad Spend from Facebook Ads
• Copy Paste Template #2: Imprinting Sequence Spreadsheet to assemble your autoresponder sequence using the “perfect” email send frequency

BONUS: ACCELERATOR CALL WITH ROSS O’LOCHLAINN
Quick 15-minute call with me (Ross) to identify exactly which part of the lead refinery will be generate the biggest win in the shortest amount of time. Get focused, personalized attention on your lead gen.

BONUS: THE LEAD REFINERY WORKSHOP — RECORDING
Get access to the private implementation workshop I hosted, exclusive to customers who join The Lead Refinery. Watch me workshop various Lead Refineries during this hands-on “roll-up-your-sleeves” workshop.

Sales Page:_https://conversionengineering.co/offer-engineering-video/&_https://conversionengineering.co/lead-refinery-video/

Delivery time: 12 -24hrs after paid