Arie Scherson – Ecom Inner Circle

How To Build & Scale An Ecommerce Business To 6 Figures A Month From Scratch.

Course Curriculum

Section 1: Warm Welcome!

• Welcome To The Inner Circle! (1:26)
• Link To The Private Mentorship Group
• How To Contact The Ecom Inner Circle Support Team (0:44)

Section 2: The Foundation

• The Art Of Selling Online (7:11)
• Picking A Type Of Store: Niche vs General Store (12:16)
• The Sections In Your Store – Conversion Killers No One Talks About (6:06)
• Adding Products: Quality vs Quantity (Watch Before LIVE Store Creation) (5:21)
• LIVE Store Creation (17:18)
• Coming Up With A Remarkable Store Name (8:48)
• Setting Up A Proper Tracking Page (4:57)
• The First Apps You Should Download (Bare Necessities) (5:21)
• How To STILL Get Aftership & Mailchimp (2019 Update) (1:10)
• Important Details: How To Make A High Converting Logo For FREE (5:53)
• Checkout Tips To Boost Conversions – How To Create A Checkout Logo For FREE (5:58)
• Getting Ready For Testing – Finalizing Your High Converting Store (7:17)
• Setting Up a Payment Provider – Stripe (5:21)
• Adding An Automatic Currency Converter For Your Store (4:04)
• Narrowing Down Your Store To A Niche – 2019 Update (20:34)
• Creating A Powerful Product Description (24:46)
• How To Design The Optimal Product Page (15:26)
• Enhancing Your Product Description For Maximum Engagement (How To Add Gifs & Images) (11:21)
• How To Spy Like A Pro (Tools & Methods) (13:07)
• Update on How To Fulfill Orders (5:17)

Section 3: Product Research & Competitor Analysis – Finding Your 6 & 7 Figure Products

• Product Research Method #1: Effective Simple Search (8:33)
• Product Research Method #2: Uncommon Hidden Gems – Live Product Research! (8:37)
• Product Research Method #3: Lowkey Software (3:37)
• Product Research Method #4: Finding Trends (3:18)
• Product Research Method #4 Pt. 2: Validating Trends (3:51)
• Product Research Method #5: Finding Unicorns (4:55)
• Product Research Method #6: Gold Mines In Promos (3:12)
• Product Research Method #7: Become A SHARK. (6:22)
• Adding High Quality Filler Products: Part 1 (6:32)
• Adding High Quality Filler Products: Part 2. (5:47)
• Finding The First Product I Will Be Testing! (2:23)

Section 4: Instagram Marketing – Becoming A Multi-Channel Store

• Instagram Influencer Marketing 101 (6:10)
• How To Find Profitable Influencers To Use (13:11)
• How To Get The BEST ROI For Your Promo (10:51)
• Selling Through Instagram Branding – Earning Revenue Without Paid Advertising (21:19)

Section 5: Conceptually Understanding Facebook Ads (Learning The Art Of Facebook Ads)

• Understanding The Main Testing Strategy (Conceptual Overview – VERY IMPORTANT) (5:08)
• Budgeting Your Adsets: How Much Is Best And Why (8:37)
• Ad Organization – An Underrated KEY To Success With FB Ads (4:39)
• Explaining BEP – What Is It, And Why Is It Important? (2:35)
• Understanding Product Cost Percentage – Why Its Important (4:53)
• The Best Way To Get Consistent Results With Facebook Ads (3:09)

Section 6: Facebook Ad Strategy

• Creating A Facebook Business Manager Account & Installing Your FB Pixel (4:38)
• Creating A Brand Worthy Facebook Page (8:55)
• The Foundation To A MASSIVE 6 & 7 Figure Product – The AD (21:26)
• Creating A High Converting Video Ad (19:59)
• What To Do When Videos Are Not An Option (Best Alternative) (1:17)
• Creating Our First Campaign LIVE: The Main Testing Strategy! (24:51)
• Facebook Ads Testing Strategy Update (6:54)
• Effectively Split Testing Ad Copy/Thumbnails (2:55)
• The 3 Days After Campaign Launch: What To Look For! (9:29)
• Scaling Phase #1 (9:07)
• Getting Our First Sale LIVE! And How To Arrange Our Columns (4:55)
• Your Campaign Made Sales, Then Died … What To Do! (4:45)
• *Important* Best Way To Contact Facebook Support (Should You Need It) (2:06)
• Ninja Scaling Tips & Tricks (17:34)
• Scaling Phase #2:ing To Get Serious (7:58)
• How To Lower Ad Costs – Facebook Page Growth (7:45)
• Everything You Need To Know About PPE Ads (10:22)
• How To Bring Back A Dying Product Effectively! (8:56)
• Verifying Your Business Settings For Trust & Optimal Results (6:26)

Section 7: Advanced Facebook Ads – Scaling To The Moon

• Setting Up Campaign Structure For Optimal Scaling (19:45)
• Lookalike Audiences 101 (4:53)
• How To Create Custom Audiences Step By Step (5:49)
• How To Create Lookalike Audiences & Implement Them (9:51)
• Implementing Lookalike Audiences Part 2 (7:40)
• Scaling With Lookalike Audiences (12:50)
• Retargeting 101 (9:39)
• Retargeting With Dynamic Product Ads (DPA’s) (13:58)
• Micro Testing – The Key To Make it From 5 Figures To 6 Figures (10:37)
• Preparing For The Scale – Calculating Order Fulfillment Capacity (SUPER Important) (4:16)
• Manual Bidding 101: How To Use It To Take Your Store To The Next Level (13:21)
• Effective Testing: Low Ticket Strategy Case Study (8:29)
• $10,000/Day Case Study (13:37)
• $0 to $50,000 in 60 Days Case Study (20:14)
• CBO Scaling Strategy (8:58)

Section 8: Building Back-End Systems – How To Maximize Profits

• Abandoned Cart Emails 101 (3:20)
• Creating A WINNING Abandoned Cart Sequence (17% Recovery Rate) (13:27)
• Customizing Shopify Emails – Essentials (1:36)
• Easiest And Most Effective Upsell: Bulk Pricing (7:15)
• Organic Traffic 101 – 100% Profit Margin Systems (12:22)
• Setting Up An Automated Customer Winback Email Sequence (5:57)
• Automated Thank You Emails w/ Crossell Follow Up (10:46)
• Messenger Marketing – Basic Manychat Intro (13:55)
• How to Install a Manychat Template (2:48)
• Doubling Your Sales: Zipify Setup/Intro (22:19)

Section 9: Building A Long Term Brand

• Branded Dropshipping: A Blue Ocean Approach To Ecommerce (w/ examples) (29:11)
• Long Term Ad Strategy: Slow And Strategic (4:50)
• Outsourcing (Building A Team) (12:48)
• Creating Your Own Unique Original Branded Content (4:29)
• How To Add An Affiliate Program To Your Store – Build Organic Traffic & Brand Awareness! (6:44)
• Keeping Track Of Your Numbers – How To Use The Profit & Loss Sheet (6:32)
• Fulfillment Centers – Taking Your Store To The Next Level (6:14)

Section 10: Resources

• Shopify Store Launch Checklist ✔
• Abandoned Cart Automated Sequence Template
• Bad Words List To Exclude On Your Facebook Page
• All E-Packet Countries & Bad Countries To Exclude
• List Of Successful Shopify Stores To Model
• Supplier Contact Template For Bulk Ordering
• Shipping & Delivery Page Template
• Contact Us, FAQ, and Returns Page Templates
• Inner Circle Profit & Loss Spreadsheet
• Recommended Themes (Free & Paid)
• $1M+ in Ad Spend with 4X ROAS (Zumo Marketing Agency Case Study)
• $7M+ in Ecommerce Sales with 21X ROAS using Facebook Ads (Dapesh Mandalia Case Study)
• Link To The Private Mentorship Group
• Inner Circle Recommended Book List
• Arie’s Sourcing Agent Contact Information
• Inner Circle US Fulfillment Agent Contact Information

Sales Page: _https://ecominnercircle.teachable.com/