[SALES] Digital Marketer – Community Management Mastery

What You’ll Learn In This Course

How to Get Business Value from Your Community

Create an online community that builds awareness generates leads and sales, and encourages your brand advocates to become active promoters for your business. Learn how to turn transactional customer relationships into lasting emotional bonds.

How to Create Content that Drives Member Activity and Builds Relationships

You’ll learn strategies to initiate and sustain discussions that drive bonding member-to-member relationships. Plus, discover new ways to make your community stand out from all the other noise on social media.

The 2 Major Growth Methods to Get Your Community Off the Ground…

One of the biggest hurdles to starting new communities is getting people to talk. You’ll learn two popular growth methods that will get your first members participating and engaging in your community space.

Metrics that Matter (and the ones that don’t)

Learn how to properly measure growth activity and experience to determine the health of your community. The healthier your community is the more value your business will get and the happier your members will be.

Community Management Mastery Course Details

In this 6 hour course, you’ll learn everything you need to know about community management. Discover everything from how to pick a platform to effective strategies that keep your members active and engaged.

Module 1:

Start Here

Lesson 1: From the Instructor

Lesson 2: What to Expect

Lesson 3: The What & Why

Lesson 4: Business Benefits of Community

Lesson 5: Member Benefits of Community

Lesson 6: Community as an Element of Value

Lesson 7: Community vs. Audience

Lesson 8: Levinger’s Relationship Model

Lesson 9: The Relationship Model & Community Stages

Lesson 10: The Customer Value Journey

Lesson 11: Three Areas Your Community Can Serve

Lesson 12: Aware/Engate Communities

Lesson 13: Excite/Ascend Communities

Lesson 14 Advocate/Promote Communities

Lesson 15: Communities that Convert

Lesson 16: The Halo Effect

Module 2:

Community Positioning

Lesson 1: Community Components

Lesson 2: Identifying Market Segments

Lesson 3: Identifying Common Bonds

Lesson 4: Community Impact: The Product Purchase

Lesson 5: The Coffee Table Problem

Lesson 6: Open Communities

Lesson 7: Closed Communities

Lesson 8: Open vs. Closed and the Customer Value Journey

Lesson 9: Community Mission Statements

Module 3:

Growing Your Community

Lesson 1: What is Social Density?

Lesson 2: Growth Method: Seeding

Lesson 3: Growth Method: Cold Open

Lesson 4: Growth Method: Paid Traffic

Lesson 5: Creating Sub-Topics

Lesson 6: Intrinsic vs. Extrinsic Rewards

Lesson 7: Creating Community Guidelines

Lesson 8: Welcoming New Members

Module 4:

Community-Building Content

Lesson 1: Content That Builds Relationships

Lesson 2: The Importance of Discussions

Lesson 3: Community Topic Maps

Lesson 4: Discussion Questions

Lesson 5: Fluff Posts

Module 5:

Creating a Tribe

Lesson 1: Sense of Community

Lesson 2: Membership

Lesson 3: Influence

Lesson 4: Integration

Lesson 5: Emotional Connection

Lesson 6: Create Rituals

Lesson: Case Study: Love Our Lurkers Week

Module 6:

Moderation

Lesson 1: What does “Moderating” Mean?

Lesson 2: Reactive Moderation & Conflict Management

Lesson 3: Proactive Moderation

Lesson 4: Feedback Loops

Lesson 5: 3-Step Social Customer Care Plan

Lesson 6: Common Types of Community Members

Module 7:

Community Metrics & Tools

Lesson 1: What to Measure

Lesson 2: Measuring Growth

Lesson 3: Measuring Activity

Lesson 4: Measuring Experience

Lesson 5: Community Platform Considerations

Lesson 6: Facebook Groups as a Community Platform

Lesson 7: Other Types of Community Platforms

 

Sales Page:_https://www.digitalmarketer.com/lp/training/community-management-mastery/