Discover How To Build Wildly Profitable Google Ad Campaigns & Get A Flood Of New Leads Within The Next 30 Days
What You Will Learn In This Course
Google Ads Training Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build SUCCESSFUL Google Ads campaigns from scratch. We’ll teach you a simple, proven (templated) set-up that you can use to build your Google Ads campaigns to collect more leads & phone calls out of each new campaign you build. No matter what niche you are building campaigns in, this will show you how.
Who This Course Is For
This course is for ANYONE who is looking to learn how to run Google Ads for themselves or for their client’s. This course will teach anyone (no matter what your current Google Ads skill level) how to successfully set-up Google Ads campaigns from start to finish, in any niche. Not only will we teach you how to set the campaigns up, but we’ll teach you how to get them running smooth, producing leads AND how to KEEP them running smoothly.
Who Is Teaching This Course?
Google Ads Training Academy is taught by Rob Andolina, a ‘Google Premier Partner’ pay-per-click expert who’s managed $10’s of millions of dollars in ad spend for hundreds of local business owners and internet marketing agencies over the past 11 years. (You’ve probably seen his YouTube videos). Rob heads up all of the PPC operations for his white label pay per click company Clicks Geek along with his partner Ed Stapleton, Jr.
Course Curriculum
New to AdWords? (WATCH THIS FIRST) Quickstart Campaign Setup –to-Finish
- Step 1: Setting Up Your Campaign Settings And Your First Ad Group (17:49)
- Step 2: Expanding Your Ad Groups, Keywords & Ads (17:02)
- Step 3: Setting Up Negative Keywords & Adding In Ad Extensions (13:06)
- Step 4: Deciding What Your Bids Should Be To Win (Updated April 2020) (4:33)
- Step 5: Setting Up Contact Form & Call Conversion Tracking (13:26)
Module 1: Introduction to Google Ads
- Creating A New Google Ads [Account] (6:32)
- Setting Up Your Google Ads Billing (1:49)
- A Quick Tour Of The NEW Google Ads Platform/Interface (7:36)
- Understanding The Different Campaign Types (2:53)
- Overview Of Daily Budgets And How They Work (3:37)
- Understanding Location Targeting & The Correct Settings (3:41)
- Introduction to All Available Bidding Strategies (7:53)
- Understanding The Different Device Bids (2:20)
- Ad Delivery Method: Standard Vs Accelerated (1:11)
- Understanding Ad Extensions And How to Use Them (16:32)
- Ad Schedules: How They Work And Why You Need Them (6:34)
- Understanding Ad Rotation Settings (2:22)
- Dynamic Search Ads & Ad Tracking Templates (4:12)
- IP Exclusions And How They Work (2:00)
- Using the New Keyword Tool in Google AdWords (9:48)
Module 2: Understanding The Google Ads Auction + Bidding
- How The Google Ads Auction Platform Works (3:05)
- How to Set Your Initial Ad Group / Keyword Bids (9:00)
Module 3: Understanding Google Ads Quality Score Metric
- How Quality Score Works (1:58)
- How to Improve Your Low Quality Scores (5:23)
- Improving Quality Score By Tweaking Landing Page Experience (5:03)
Module 4: Correct Campaign / Ad Group Structure
- How to Create a New Ad Group & How They Are Supposed To Work (17:24)
- How To Build Out Ad Groups (17:54)
- The POWER Of Geo Ad Groups (4:09)
- SKAG (Single Keyword Ad Groups) (5:52)
Module 5: Write Ad Copy That Converts
- Understanding The Basics Of Writing Effective Ad Copy (3:51)
- Crafting Your Ad Copy “HOOK” (15:02)
- Talking About The Location You Are Targeting In The Actual Ad Copy (6:46)
- (NEW) Responsive Search Ads: Google Ads Can Show 3 Headlines & A 2nd Description (1:57)
Module 6: Understanding Keywords, Keyword Match Types & More
- Understanding Keyword Basics And How They Work (2:00)
- Keyword Match Types And How to Use Them (7:06)
- *UPDATE 2021* Google Getting Rid of BMM Match Type (2:15)
- Keyword Match Type FREE Tools You Can Use (2:47)
- How to Find / Choose (High-Intent) Keywords + Using AdWords Keyword Planner (8:22)
- Understanding Keyword / Ad Group “Themes” (7:23)
Module 7: Negative Keywords And WHY You Must Have Them
- Understanding How / Why Negative Keywords Work (2:23)
- How to Use Negative Keyword Match Types (8:00)
- Why You Need Negative Keywords (Live Example) (2:51)
- How to Find Negative Keywords (6:45)
Module 8: Simple Landing Pages And WHY You Need to Use Them ASAP
- How to Design / Structure Your Landing Page To Convert At 20%+ (6:08)
- Using Instapage Software to Build Landing Pages (7:06)
Module 9: Setting Up Conversion Tracking Correctly
- How To Set Up Conversion Tracking For Form Submission Leads (5:28)
- How To Set Up Conversion Tracking For Ad Extension Phone Calls (3:03)
- How To Set Up Conversion Tracking For Website Phone Calls (4:26)
- How To Set Up Keyword Level Call Tracking With Callrail (3rd Party Call Tracker) (17:57)
Module 10: How to Optimize And Manage Your AdWords Campaigns
- Understanding How Campaign Optimization Works (1:21)
- Optimizing Device Bids (3:50)
- Optimizing Ad Copy For Higher CTR’s / Conversions (4:13)
- Optimizing Campaign Keywords / Keyword Bids (8:15)
- Adding Converting Keywords / Adding Negative Keywords From Search Term Reporting (8:45)
- Optimizing Your Ad Schedule To Convert Higher (7:14)
- Optimizing Your Locations (6:27)
- In-Market Audience Targeting (2:32)
- Optimizing Your Landing Pages For Higher Conversions (14:48)
- Conversion Optimization Using Heat Maps / Screen Recordings (3:28)
- Demographic Data Optimization Tactics (5:50)
- Google Search Partner Optimization (2:51)
- Ad Extension Optimization Tactics (4:32)
- Adwords Change History Tutorial: Troubleshoot POOR Campaign Performance (2:22)
Module 11: Setting Up Location Extensions & Google My Business Page
- Easy Location Extension Set Up (4:47)
Module 12: How to Set Up Remarketing Campaigns
- Understanding How (BASIC) Remarketing Works (2:25)
- How to Create Your Remarketing Audience & Install Your Remarketing Tag (4:47)
- Creating Your 1st Remarketing Campaign (11:29)
Module 13: (More Advanced) AdWords Scripts And How They Work
- Understanding What AdWords Scripts Are / How They Work (7:34)
Module 14: AdWords Editor Basics & Functions
- How To Use AdWords Editor For Account / Campaign Editing (7:50)
Module 15: Call Only Ads – A-Z Call Only Campaign Build
- How to Build a Call Only Campaign (32:31)
Module 16: Creating An MCC Account For Easier Client Management
- How To Set Up an MCC & Link Client Accounts (3:33)
- Resources Tab (Our Favorite Must Have Tools / Softwares)
- Links To Our Favorite Tools
*BONUS*
- *Instapage* Copy Of Roofer Landing Page That Converts At 25%+
Sales Page: _https://google-ads-training-academy.teachable.com/p/google-ads-training-academy
