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Mike Hardenbrook – The Cold Email Academy

$499 $30

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The Cold Email Academy

The Sales System Used to Generate $1.2m In 18 Months

Your Instructor

Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.

He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.

His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.

He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago

 

Mike Hardenbrook – The Cold Email Academy

Welcome to the Cold Email Academy

  • Gettinged – What You Need To Know Beforeing The First Lesson
  • Cold Email Academy Cliff Notes
  • Cold Email Masters Workbook
  • Software, Tools, & Leads Discount Bonuses (0:34)
  • Template Scripts, Sequence, and Psychology

Cold Email Bootcamp

  • How to Take Action with This Course (2:21)
  • The 4 Core Principles to Build a Sales Machine (3:15)
  • How to Use Cold Email to Grow Your Business (3:10)
  • The Cold Email Mentality (2:32)
  • Who Uses Cold Email Successfully (2:23)
  • Debunking the Myths (2:38)
  • Types of Cold Email Campaigns (4:01)

Best Practices with Cold Email

  • Intro to Targeting with Cold Email (1:54)
  • Targeting with Cold Email (3:13)
  • Lets Create Your Perfect Prospect (4:00)
  • Customer Persona Worksheet
  • Customer In Context by Steve Blank

DIY Prospecting (Like a Boss)

  • Intro to Prospecting Like a Boss (1:15)
  • DIY Prospecting Benefits and Drawbacks (3:47)
  • Purchasing Leads: Benefits and Drawbacks (3:16)
  • DIY Prospecting Built to Scale (2:02)
  • Types of Emails We Want (2:18)
  • Prospecting Apps and Extensions (8:28)
  • Prospecting Google, Linkedin, Directories, and Forums (6:36)
  • Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)
  • Super Fast with Linkedin (4:09)
  • Turning Directories into Emails (3:50)
  • Targeting Based on Software (1:40)
  • The Twitter Hack (4:19)
  • My Secret Source (3:45)
  • Scrubbing Your Data (1:50)
  • Scale Wining Sources with Outsourcers (6:29)
  • Instructions for Organizing Data Sources (2:13)

Purchasing Prospect Leads

  • Do You Need Any Help? (0:24)
  • Types of Lead Brokers (3:43)
  • Calculate Your Estimate ROI (2:33)
  • Outreach and Working with a Rep (2:07)

Writing Irresistible Cold Emails

  • Writing Irresistible Cold Emails (1:22)
  • Defining Your One Thing (0:54)
  • Content, Length, Spacing, and Punctuation (3:45)
  • The Connect-the-Dots Formula (3:14)
  • The Soft Touch Formula (6:08)
  • 3 Levels of Personalization (7:52)
  • Your Call to Action (1:19)
  • Quick Hack for Composing Emails (1:24)
  • Subject Lines that Get Opened (3:55)
  • The Do’s and Don’ts (3:30)
  • How to Address Your Recipients (3:05)
  • Signatures and using PS, BTW and FYI (3:50)
  • Spot Checking Your Emails (2:22)
  • Compliance and References (2:44)
  • Compliance – Can-Spam Resource

Follow-up Sequences that Convert

  • Follow-up Sequences that Convert (1:59)
  • How Many Follow-up Emails to Send (2:49)
  • Is Your Sequence Annoying? (4:02)
  • Follow-up Sequence Breakdown (9:26)
  • Sending Cadence (2:44)
  • Using Humor in Your Follow-ups (2:57)

Delivering Your Email at Scale

  • Ready to Hit Send!? (1:34)
  • Sending Emails with a Plan (0:50)
  • Apps to Send in Bulk (4:06)
  • GMass Sending Extension (Easy and Inexpensive) (4:06)
  • Setup Your Email Alias (2:17)
  • Important Tout Update
  • Hacks to Bulk Import Your Prospects (3:04)
  • Formatting Your Templates (3:55)
  • How to Send Custom Emails in Bulk (3:46)
  • Setting Up Follow-up Campaigns (2:50)
  • Typical Open, CTR, and Bounce Rates (2:23)
  • Setting Up Seed Accounts and Do Not Mail Lists (2:19)
  • You Did it! Final Thoughts (0:29)

Sales Page: _https://knowledgelyco.teachable.com/p/the-cold-email-academy

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