START MARKETING WITH A PLAN THAT MAKES YOU MONEY
Forget random acts of marketing and the occasional windfall.
This course gives you the exact, no-BS know-how to implement a marketing plan that makes you money like clockwork.
YOU NEED A CLEAR, STRATEGIC, AND ACTIONABLE MARKETING PLAN
Random acts of marketing aren’t going to cut it.
Marketing your business without a cohesive strategy is costing you valuable time and money. Not to mention opportunity cost.
But I can teach you how to make each marketing action come back to you in dollars.
WITH A MARKETING PLAN ROADMAP, YOU’LL:
- Feel confident and secure because you know exactly what to do and what to expect from your marketing efforts.
- Free up space on your schedule so you can focus more time into the things that will move your business forward.
- See consistent revenue flowing into your business, month after month because you have the right systems & messaging in place.
THE #1 SECRET TO BEING A MASTER MARKETER
BY THE END OF THIS MODULE, YOU’LL HAVE:
- Laid the foundations for successfully marketing any business.
- Gotten started with the 1-Page Marketing Plan canvas.
TRAINING LESSONS
- Why It’s Always the Best Marketer That Wins
- Why You Need a Plan
- What is Marketing?
- Direct Response Marketing: The Only Marketing You’ll Ever Need
- The 1-Page Marketing Plan
- The 1 PMP Implementation Canvas
UNCOVER THE TARGET MARKET THAT’LL JUMP THROUGH HOOPS FOR YOUR PRODUCT OR SERVICE
IN THIS MODULE, YOU’LL:
- Get clear on, research, and choose your target market.
- Create a detailed yet practical client/customer avatar.
- Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.
TRAINING LESSONS
- The Power of Niching
- Stuff For Your People, Not People For Your Stuff
- Understanding Target Market
PRACTICAL LESSONS
- Create Your Avatar
- Utilize The PVP Index for Getting Clear on Your Niche
- The Spywork Worksheet for Efficient Research
- The Successwise Survey Template for Understanding Your Audience
- Fill Out Square 1 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- PVP Index Worksheet
- Spywork Worksheet
- Create an Avatar Worksheet
- Create an Avatar: Successwise Example
- Your Accountability Buddy Meetup Module 1
THE BLUEPRINT FOR A MESSAGE THAT HAS BUYERS SAYING “HECK YES!”
IN THIS MODULE, YOU’LL:
- Develop a unique selling proposition & messaging that connects with your audience.
- Craft an offer that converts.
- Apply your messaging to the most important parts of your business.
TRAINING LESSONS
- Connecting with your Audience
- Developing a Unique Selling Proposition
- Getting into the Mind of your Prospect
- Crafting an Offer that Converts
PRACTICAL LESSONS
- Messaging Research
- How to Use the Language of your Customers
- Get into the Mind of your Prospects
- Test Your Messaging
- Fill Out Square 2 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Craft and Test Your Elevator Pitch
- Copywriting Style Guide
- The Market Research Matrix Worksheet
- Branding Questionnaire
- Messaging Matrix Worksheet
- Accountability Buddy: Module 2 Worksheet
MAKE STRATEGIC MEDIA DECISIONS & GET A RETURN ON INVESTMENT
IN THIS MODULE, YOU’LL:
- Choose the right media channel for your business & lay the groundwork for success.
- Craft a Super Signature that can generate thousands of dollars’ worth of business for you.
TRAINING LESSONS
- Reach Prospects With Advertising Media
- Select Your Advertising Media
PRACTICAL LESSONS
- Prioritize Your Channels Worksheet
- Content Strategy For A Year
- Fill Out Square 3 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Establishing Your KPIs
- Media Channel Brainstorm and Prioritization
- Your Media Selection Guide
- Content Calendar Template
- Accountability Buddy: Module 3 Worksheet
HOW TO NEVER WORRY ABOUT FILLING YOUR PIPELINE
IN THIS MODULE, YOU’LL:
- Optimize your website to connect with your audience & stand out from the competition.
- Create your cornerstone piece of content – the most important content you’ll ever produce.
- Set up your CRM systems to track sales and prospects.
TRAINING LESSONS
- Become A Marketing Farmer
- Your Cornerstone Piece of Content
- Your Marketing CRM System
- Your Lead-Generating Website
PRACTICAL LESSONS
- Choose A Marketing CRM
- Fill Out Square 4 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Website Checklist Worksheet
- Create Your Cornerstone Piece of Content
- Accountability Buddy: Module 4 Worksheet
TAKING PEOPLE FROM “WHO ARE YOU” TO “YOU’RE EXACTLY WHAT I NEED”
IN THIS MODULE, YOU’LL:
- Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
- Create your first 5 lead-nurturing emails, with proven templates and examples
- Start applying “human-to-human” marketing in your business.
TRAINING LESSONS
- The Mindset of a Marketing Farmer
- Nurture Your Leads Through Human-To-Human Marketing
- Conversation Leads To Conversion
PRACTICAL LESSONS
- Fill Out Square 5 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Lead Nurturing Framework
- Anatomy of an Email
- Examples of Successwise Lead Nurturing Emails
- Headlines Help
- Examples of Successwise Welcome Emails
- Super Signature Guide
- Marketing Coordinator Sample Ad
- Accountability Buddy: Module 5 Worksheet
SETTING UP A SYSTEM THAT SELLS FOR YOU
IN THIS MODULE, YOU’LL:
- Implement important steps and tools to optimize your sales process for quality conversions.
- Raise your prices with confidence, and still remain competitive in the market.
- Begin educating your clients or customers before they buy, so selling becomes a breeze.
TRAINING LESSONS
- Sales Psychology and Pre-Framing
- The Sales Appointment
- Closing The Deal
- Pricing and Packaging
PRACTICAL LESSONS
- Fill Out Square 6 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Discovery Call Questions
- Pricing Your Offering
- Example Sales Responses
- Behind the Scenes at Successwise
- Accountability Buddy: Module 6 Worksheet
USING SYSTEMS & TECH TO CULTIVATE RAVING FANS
IN THIS MODULE, YOU’LL:
- Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
- Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.
TRAINING LESSONS
- Develop Your Tribe Raving Fans
- Use Technology to Deliver a World Class Experience
- Build Business Systems
PRACTICAL LESSONS
- Fill Out Square 7 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Becoming A Voice of Value
- Mapping Out Your Customer Experience
- Create A Business System
- Example Successwise Systems
- Accountability Buddy: Module 7 Worksheet
MAKE MORE MONEY FROM THE CUSTOMERS YOU ALREADY HAVE
IN THIS MODULE, YOU’LL:
- Implement five simple strategies to generate more sales from existing clients and/or customers.
- Use a quick & easy email and letter campaign to reactivate lost customers.
- Optimize your current business goals and metrics.
TRAINING LESSONS
- Sell More To Existing and Past Customers
- Working with Ideal Customers
- Metrics and Goals
PRACTICAL LESSONS
- Fill Out Square 8 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- How to Implement a Reactivation Campaign
- Establishing KPIs
- Accountability Buddy: Module 8 Worksheet
THE FORMULA FOR PREDICTABLE REFERRALS EVERY MONTH
IN THIS MODULE, YOU’LL:
- Start developing ways to incentivize your network to give you consistent referrals.
- Nail down exactly what you want your business to be known for.
TRAINING LESSONS
- Arm Your Referral Network
- Build Your Brand
PRACTICAL LESSONS
- Fill Out Square 9 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Build Your Referral Strategy
- Accountability Buddy: Module 9 Worksheet
REVIEWING THE BIG PICTURE
BY THE END OF THIS MODULE, YOU’LL HAVE:
- Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
- Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.
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