What You Get:
- Agency Client Result SOPs, Templates, and Scripts
- Agency Operations SOPs, Templates and Scripts
- Agency Sales SOPs & Slide Decks
- Weekly Group Support & Training Call with Keaton Walker
- Battle Tested GoHighLevel Automations + Pipelines
- Battle Tested GoHighLevel Agency Funnels + Website
Chapter 1: Welcome
How to Get the Most Out of This Program
Join Community
Downloads/SOPs
How to Make Your Money Back ASAP!
Make $5 For Every MISTAKE in This Course
Chapter 2: Business Foundations
The Big Picture
The #1 Skill for Building A Successful Agency
Everything You Know About Business is (Probably) Wrong
How to Buy More Life
Niche Masterclass
Market Research Masterclass
Choosing Your Service
Chapter 3: Business Housekeeping
Choosing a Business Name + Domain
Getting a Professional Business Email
How to Register Your Business
How to Collect Payments
How to Get an Agency Logo
Best Business Credit Cards
Chapter 4: Mindset + Productivity
Overview
Understand
Define
Evolve
Become
Top Productivity Tips
Chapter 5: The Business Model
Intro to Business Models!
Retainer Model
Performance Based Model
1 Off Business Model
Billboard Ads Model
Lead Dealer Model
SaaS Model
Done With You Model
Adding CRM Services
Adding Lead Follow Up
Adding Consulting/Education
Hiring Media Buyers
Chapter 6: Marketing Skills Database
How to Turn Strangers into Paying Customers
Marketing Terms You Should Know
Attention
Copywriting
Leads (Organization, Tracking, Automations, GoHighLevel, Lead Capture, Visual Pipeline, Appointment Setting, and More!)
Appointment Setting Script
Landing Page Sequences
Upsells (Email Marketing – Nurture Sequences, List Farming)
Chapter 7: Marketing Yourself
Our Client Getting System
Crafting Your Offer
High Authority Offers vs Low Authority Offers
Inbound Marketing
Hybrid Marketing
Outbound Marketing
Chapter 8: Sales
Sell People, Not Products (THIS MINDSET IS EVERYTHING)
Inbound vs Outbound – It’s all about TRUST
Setting The Appointment
Sales Calls
Sales Call Recordings/Critiques
Chapter 9: Onboarding
Overview
Putting Your Agreement Together
Ad Platform Tech Management (Facebook Business Manager Overview + Onboarding)
Creating Your Onboarding Form
Chapter 10: Operations
Onboarding
Putting Your Agreement Together
Structuring Your Welcome Call
Client Checkin Call Example
Facebook Business Manager Onboarding
Hiring a Team
Managing a Team
Chapter 11: Marketing Results for Local Businesses
Planning Out Your Campaigns – Checklist For Maximum Results
Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, Database Reactivation)
Chapter 12: Marketing Results for Online Businesses
Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, and more.)
Facebook Groups
Content (The Organic Attention Machine, Principles, Youtube, Blog, and More!)
Youtube Ads
List Farming
Sales Page:_https://www.itskeaton.com/coaching
