Course overview
Introduction
- Why ‘The Client Process’ is Important
- Overview of the Course
Handling Enquiries
- Handling Client Enquiries & Mastering Discovery Calls
- Watch a Discovery Call (Real-life example)
- Putting together a WINNING Project Proposal
Onboarding
- What is Onboarding?
- Creating Your Client Contract
- Invoicing Your Client
- Setting Up Your Client Portal
Overview of Brand Strategy
- Introduction to Brand Strategy
- Your Guide to Hosting a Brand Strategy Call
- Watch a Brand Strategy Call (Real-life Example)
Brand Foundations
- Introduction to Brand Foundations
- Identifying a Brand’s Purpose
- Identifying a Brand’s Mission
- Identifying a Brand’s Vision
- Identifying the Brand’s Values
Brand Positioning
- Introduction to Target Audience
- How to Research & Gather Data (Target Audience)
- Creating Audience Personas (Target Audience)
- Identifying the Audiences Problems & Solutions (Target Audience)
- Mapping out The Buyer’s Journey (Target Audience)
- Introduction to Competitor Analysis
- Identifying the Competitors (Competitor Analysis)
- How to Research & Gather Intel (Competitor Analysis)
- Presenting Your Findings (Competitor Analysis)
- Identifying the Competitive Advantage (Competitor Analysis)
- Introduction to Personality & Voice
- Determining a Brand’s Personality (Personality & Voice)
- Determining a Brand’s Voice (Personality & Voice)
Sales Page:_https://abi-s-site.thinkific.com/courses/the-client-process
