Thumbnail Designer Academy Briefing Doc
Main Themes:
- High demand for YouTube thumbnail designers: The course highlights the massive daily upload volume on YouTube, creating a constant need for eye-catching thumbnails.
- Low barrier to entry: The course emphasizes that even beginners with basic Photoshop skills can succeed in this field. No degree or extensive design experience is required.
- Lucrative income potential: The creator claims designers can earn $15-$25 per thumbnail and potentially $4k-$6k per month working only 3-4 hours per day.
- Focus on business skills: While design principles are covered, the course heavily emphasizes client acquisition, pricing strategies, and business scaling techniques.
Most Important Ideas/Facts:
- Targeted niche selection: Identifying the right types of YouTube channels to work with is crucial for success. The course reveals specific niches the creator targets and those to avoid.
- Developing an “expert” persona: Branding oneself as an expert thumbnail designer, even with limited experience, is key to attracting clients. This includes crafting a professional online presence and using specific language in communications.
- Effective client outreach: The course provides a detailed outreach process for contacting potential clients through direct messages and emails, including the exact messages used by the creator.
- Leveraging AI for efficiency: The course advocates using AI tools like ChatGPT to streamline work processes and potentially offer additional services to clients.
- Emphasis on recurring income: The course focuses on building long-term relationships with clients who need ongoing thumbnail design services, ensuring a stable income stream.
Quotes:
- Market demand: “3.7M VIDEOS UPLOADED DAILY… Even if only 10% are willing to pay for thumbnails, that’s at least 370,000 thumbnails needed daily”
- Income potential: “HIGH-INCOME SKILL – $50+/HR… I usually charge between $15-$25 per thumbnail… Considering that 1 thumbnail can be done in less than 20min… you can make $50+/hr.”
- Beginner-friendly: “BEGINNER-FRIENDLY. NO DEGREE NEEDED…This is a skill that is ideal for beginners. I only know how to use Photoshop and my skills are limited even at that. I’m self-taught…”
- Client targeting: “The exact types of channels I work with REVEALED. The channels I 100% avoid and why you should too REVEALED.”
- AI integration: “AI COMPATIBLE… In the academy you’ll learn how to harness the power of AI to make your job faster and better.”
- Recurring revenue: “RECURRING INCOME…YouTubers need your help consistently… I have clients that I’ve been working with for 3+ years.”
- Secret outreach process: “My SECRET step-by-step process that consistently gets me 8-10 clients for every 100 channels that I reach out to… Exactly how to DM and email potential clients and what to say. (the exact messages I use)”
Sales Page:_https://thumbnailmoney.samcart.com/products/tda-landing-page/
