SPECIAL “FOUNDER’S CLASS” Pricing
When You Register by November 9 @ 11:59 P.M.
If you’ve ever thought about becoming a well-paid, professional copywriter…
And you’re looking for the fastest, most efficient way to get the skills, experience, and confidence needed to compete, thrive, and be recognized at the highest levels of our industry…
Today’s announcement is for you.
American Writers & Artists Institute — the world’s largest, oldest, and most respected educational center for professional writing careers…
Together with three of our industry’s largest organizations for professional writers — and an alliance of A-level copywriters responsible for over $600 billion in direct sales online…
Have all joined forces to create the first-ever “university level” curriculum for copywriters.
It’s called Copywriting Academy…
And it is — by far — the most comprehensive training any new writer can receive within our industry.
If you’re new to our world and confused by all the programs and courses out there…
If you’re unsure what to do FIRST…
Or, if you’ve started your writing career, and you want to break free from the growing pack of B-and-C-level “project” writers that populate the market today… and gain an A-level understanding of how effective copy works in today’s new era of digital marketing…
Academy is your answer.
Why Academy — and why now?
Since the Internet emerged, copywriting has gone from a little-known skill only a few industries relied upon…
To an essential skill that the millions of businesses that make up the $6.17 trillion (and still-growing) e-commerce market need every day.
So it comes as no surprise that spending on marketing and copywriters is expected to continue its rapid growth… from $567 billion in 2022… to $626 billion this year… to $835 billion by 2026.
But all this new demand for writers has presented something of a challenge for the millions of businesses who find themselves needing professional copywriters.
Not only are they having trouble finding these writers…
Many who promote themselves as copywriters… simply aren’t skilled at the level businesses need.
So businesses want a solution…
They want a way to know — very quickly and in no uncertain terms — that the writer they’re considering has the knowledge and skills to do the job.
And it’s not just businesses.
Serious writers tell us they also want businesses to know that they are skilled and qualified to do the writing asked of them…
And have long wanted a way to separate themselves from “pretenders” out there… gain an elite, recognized level of training that gives them standing within the industry… and the confidence to say, “Yes, I can do the writing clients need!”
Copywriting Academy is the answer to both of these urgent needs.
It’s assurance from a respected agency that the writer standing before any business has completed a rigorous course of study…
Understands the principles of persuasive copywriting…
Has passed a competency test…
And has successfully written copy at a level a panel of their peers has deemed as “market ready.”
And who better to create and lead such a curriculum than AWAI… the very first training organization to introduce copywriting to a new generation of aspiring writers back in 1997…
Before the e-commerce explosion…
Before many even knew what copywriting was or how lucrative it could be for those who learned it…
And who over the past 26 years has been the guiding hand for many thousands of new and aspiring writers transitioning to prestigious and rewarding careers as well-paid professional writers.
Full details on Academy training and enrolment details are below…
But in a nutshell…
Your Transformation Begins Immediately…
Your transformation to A-level copywriter begins the very day you enroll in Academy — and continues, as an alum, throughout the entirety of your writing career.
It’s like stepping on to an ascending escalator where your knowledge, experience, and confidence grows as you complete the 270 fast-paced but incredibly insightful skill-building lessons and exercises… and “level up” through the seven stages of comprehensive learning.
As an Academy student, you gain a deep, unshakeable foundation in the skill of copywriting and the art of persuasive writing…
You’re tested at every stage so the major copywriting concepts crucial to your success are ingrained in you.
You write — a lot.
You get written constructive feedback and direction throughout every level from professional writers… along with weekly live Office Hours with expert writers where you can ask questions and get clarification… ensuring your final copy is of the highest level possible.
You apply your newly learned skills to the kind of real-world writing projects businesses need…
And in doing so, get to build a varied and professional portfolio of writing under the guiding hands of expert copywriters.
Once you’ve ascended through the seven levels of core learning, there’s a final exam that will test you on everything you’ve learned…
Along with a Capstone writing project where you get to incorporate your fresh knowledge and burgeoning writing skills into a series of writing projects businesses need most.
Successfully complete both — including an 80% score or better on the exam…
And you’re awarded AWAI’s coveted and industry-recognized Direct Response Copywriter Certification…
Which cements your standing within our industry as an AWAI-trained copywriter who has successfully completed the most comprehensive and vigorous training any new writer can undergo.
Become a Paid, “Market-Ready” Copywriter in Six Months or Less!
And since Academy’s core curriculum is 100% self-paced and delivered via an online Learning Management System (LMS) similar to what top universities use…
Students able to dedicate an hour or two per day can complete their training in six months or less.
And because you learn marketable skills as you go, there’s a very good chance you could be earning money as a writer well before you complete your full training.
But there’s more…
— Copywriter Practicums —
The Most Important (and Valuable) Experience Any New Writer Can Have
Upon graduation you’ll be invited, at no additional charge, to a series of Academy’s exclusive Copywriter Practicums…
Simply put, practicums are incredibly valuable “simulated” learning environments where you gain added confidence by actually getting to see and experience what it’s like to be hired and “work” for an actual client…
Everything from the first “intake” call with the client… to understanding the scope of the project… to the writing project itself… to submitting your drafts…
You’ll know exactly what clients expect of you and how to exude total professionalism — in a safe “can’t fail” environment.
Better still, immediately after graduation you’ll get to participate in — not one — but THREE Copywriter Practicums — so you gain experience working with clients offering a variety of products and services.
And because each Practicum comes with its own writing assignment (also with professional feedback and review!), you further bolster your ever-growing portfolio of writing.
Resources and Ongoing Education…
For the Entirety of Your Career
There are more benefits Copywriting Academy students and alum enjoy — including many that last the entirety of your writing career…
Like an open invitation to our monthly “Deep Dive” discussions, where we invite you to join in on our “roundtable” discussions about higher-level copywriting strategies and important trends within our industry…
… as well as lifetime access to live weekly Office Hours where you’ll have an “open forum” to ask our experts anything about writing, clients, and the business of freelance copywriting.
Academy alum also can choose from up to six practice writing assignments you can submit for professional feedback to keep your skills sharp — as well as lifetime access to AWAI’s exclusive WritersWanted, the industry’s largest jobs board for copywriters.
As an Academy member, you’ll also have lifetime “pass-key access” to our Professional Resources rooms jam-packed with amazing tools for working copywriters — including Swipe Files, project templates, headline starters, “First-to-Final” copywriter project case studies, and more.
And with many more benefits to be added as the program evolves — Academy is the most complete immersion into the world of copywriting and business-building you will find.
Now Accepting
“FOUNDER’S CLASS”
Applications
As you can imagine, Academy is a serious investment in your professional education.
As far as cost goes, it’ll be on par with most professional training from top educational centers offering industry certifications…
Which, as you may already know, can range anywhere from $5,000 — all the way up to $16,500 (or more).
But as you’ll see in the program summary I’ve attached below…
COPYWRITING ACADEMY
LEVEL 1 What Every Copywriter Needs to Know About Copy, the Industry, and the Copywriter’s Role in It
Copywriters who succeed faster are those who have a clear understanding of their role, the opportunity before them, how the money works, what clients expect from them, and what copy needs to achieve at every stage of the customer journey. You’ll learn:
- Why the industry needs copywriters, who needs them most, and why it pays so well…
- How copy is all about persuasion and immediate response…
- How marketing works and your role as a member of the larger marketing team…
- The Customer Journey and the Copy-Content Continuum…
- How Marketing Funnels work in business, and how to build one…
- Understanding the “language” of direct response…
- Understanding the Key Performance Indicators (KPIs) copywriters need to know…
- Various ways copywriters help their clients attract customers, make more money, and all the ways you can be paid…
- What you need to be a successful copywriter — and what you don’t…
- Traits, habits, and daily routines of successful copywriters…
- How to start and build your own Swipe File — and why it’s important…
- And more…
— Level Summary —As a “Level 1” copywriter, you’ll be completely immersed into the “world” of copywriting and leave with everything you’ll need to know to start your new writing career.
LEVEL 2 Persuasion: What it Means and Why it’s the Cornerstone of Your Copywriting Success
The “power to persuade” is perhaps the most valuable and lucrative skill anyone can have, and to be able to do it in writing is — quite literally — a passport to unlimited riches. You’ll learn:
- What persuasion really means and its crucial role in every piece of copy copywriters write…
- Understanding, finding, and transmitting “emotionally compelling and persuasive ideas” in copy…
- The secret of “clarity”…
- The secret of “specificity”…
- Understanding the “Rule of One” as a copywriter…
- The psychology of persuasion and Aristotle’s “Three Appeals”…
- Ways to inject persuasion into every sales message you write…
- How to make any writing — copy, content, emails — irresistibly and instantly compelling…
- Understanding the secret architecture of persuasion…
- The seven questions readers will have that your copy must answer…
- The invisible structure behind the world’s most successful sales messages…
- And more…
— Level Summary —As a “Level 2” writer, you’ll understand “persuasion” better than anyone on earth, ensuring it’s at the core of every writing project you take on.
LEVEL 3 Getting to Know Your Prospect — the Most Important Person You’ll Ever Know as a Copywriter
The best copywriters understand that readers are much more than “a potential customer.”
Instead, the best writers and marketers see their readers as our good friend and writer Seth Godin sees them: As people who simply want to become better versions of themselves — and you’re there to help them. You’ll learn:
- How to know who your true prospect is…
- Beyond demographics — why it’s much better to have a real-life image of the person you’re writing to… and who it should be…
- How to learn how to speak your reader’s language…
- How to connect the solution you’re offering to the emotion your reader connects to it…
- The theory of resistance and how to overcome it…
- How to ensure every piece of copy or content you write is 100% focused on your reader’s wants, needs, and desires…
- A simple three-step formula for matching your headline to your reader’s emotional desire…
- How to strike the right balance when writing conversationally…
- Finding your unique voice as a copywriter…
- Using “story” to connect with your reader…
- How to leverage curiosity as a copywriter…
- The most important question you can ask (and answer) in copy to understand what your reader really wants…
- How to keep your readers riveted…
- How to command attention in a “cluttered” world…
- And more…
— Level Summary —Level 3 is all about understanding why the great writers genuinely care about their reader… want to help them… and how you “create” that relationship before you even write a word of your letter.
LEVEL 4 The Power of Research: Your Key to Big, Emotionally Compelling Ideas and Strong Body Copy
Few writers reach the top levels of our industry without a passion for research. Thanks to the internet and AI, that part of the copywriter’s job just got a whole lot easier.
In Level 4, you learn to leverage all the tools available to writers today to unearth exciting, compelling ideas that will captivate your reader and form what another good friend of AWAI and founder of StoryBrand, Donald Miller, calls “the controlling idea” of every sales message:
- The best places to find breakthrough “Big Ideas”…
- Beyond the Google search: How to research like a pro and unearth gems that lead to winning copy every time…
- How to record and organize the research you find so it can be easily incorporated into your copy…
- How to use research to find the “controlling ideas” for your promotions…
- Research you can do that practically lets you “read your reader’s mind”…
- It’s all about new — how to take old ideas and make them seem fresh and new in the eyes of your reader…
- How to harness the power of AI — the copywriter’s new and most powerful research tool…
- How to spot “hidden gems” of research most copywriters will miss…
- How successful copywriters view the world around them differently… and how you can follow their lead…
- And more…
— Level Summary —Level 4 is about equipping you with the most powerful “secret weapon” all great copywriters have — the power to see the world as a marketer, find and identify new and powerful ideas, and set your writing apart in dramatic fashion.
LEVEL 5Writing a Sales Letter — Using AWAI’s “Deconstructed Flow” Method
The ability to write a complete sales letter is one of the most important — and lucrative — skills a copywriter can have… and one that’s missing from the repertoires of so many “B-level” writers.
Why? Because it’s the one copywriting project that has all the elements of persuasion — from an attention-getting headline… to a strong promise… to proof and credibility… to irresistible offer and close.
Throughout Level 5, you’ll learn to write ALL the elements of a professional sales letter from beginning to end… and in the process, write a sales letter of your own — with feedback — which will later become a core component of your Capstone writing project. This includes:
- Headlines that break through the clutter and noise, grab your reader by the lapels, and instantly connect with your reader’s needs, wants, and desires…
- Leads that make a strong promise while keeping your reader engaged and wanting to read more…
- Body copy that builds trust by delivering undeniable proof that your product can deliver on its core promise, while “layering in” additional benefits that make your offer even more compelling…
- Offers and price propositions your reader simply can’t resist…
- Closes and Calls-to-Action that summarize product benefits, justify pricing, create urgency, give your readers a clear action to take, and make clear the downside of not taking action…
- Ironclad resistance breakers that address any additional “logical” barriers a reader might have to responding to your offer…
- Order forms that clearly and concisely summarize your main promise, core product benefits, price, offer… and make it easy for your prospect to buy…
- And more…
— Level Summary —The ability to write a cohesive, persuasive sales letter is the “holy grail” for copywriters. Not only is it one of the highest paying projects in the direct response world, once you can write a sales letter, you can write anything!
LEVEL 6A-Level Editing: Taking Your Copy from Good to Great
With a draft of your sales letter written, time to apply one of the most valuable and important skills a professional copywriter can have — the ability to take your copy from good to great through high-level editing.
And once you have these master editing techniques under your belt, you’ll apply them to the first draft of the sales letter you’ve just written… run it through the special “copy checklist” we’ll give you… apply feedback… until you’re confident enough to submit your sales letter as part of your Capstone writing project.
- How to train your brain to recognize winning sales copy…
- Style guides and what to know about writing for different industries…
- How to use the FK score to make your copy more readable…
- How to polish copy by putting it through a “Punch List”…
- Words and phrases that have no place in persuasive copy…
- How to write concise but powerful transitions that let you move seamlessly from one idea to the next…
- How to use AWAI’s “peer review” and C.U.B.A. copy processes…
- How to eliminate confusing, unbelievable, and “boring” copy…
- How to use the “Four-Legged Stool” to ensure your sales letter has all the copy elements needed to make it thrive…
- How to craft a writing and editing process that works for you…
- How professional copywriters edit their copy (a “First-to-Final” case study)…
- And more…
— Level Summary —Editing is about far more than finding grammatical errors and typos — it’s about ensuring your copy is readable, engaging, and connecting with your reader at the highest level. Level 6 training not only shows you how, but gives you the tools, checklists, and filters professional writers use every day.
LEVEL 7Copy Elements of the Customer Journey: How to Write a Complete Online Acquisition and Sales Campaign
In Level 7, you’ll learn to write all the smaller copy projects needed to support and drive readers to the sales letter you’ve written and polished in Levels 5 and 6, including:
- Space ads for Google and social media designed to generate immediate interest in what you’re selling to the market you’re targeting…
- SEO content that engages a prospective buyer by offering real and useful solutions based on what they’re searching for…
- Emails that encourage readers to click to and read your sales letter…
- Landing pages that offer free reports or other giveaways in exchange for the name and email address of a new potential customer…
- “Stick” emails that welcome new customers where you can start building long-term relationships…
- And more…
— Level Summary —While the sales letter you write and edit in Levels 5 and 6 put into practice your newly formed skills of persuasion — Level 7 will ensure you know how to carry over those skills to smaller “collateral” projects all businesses need… and can offer you additional billing opportunities.
What to Expect During Your Curriculum Training
Each Academy student is free to move through this essential Curriculum training at your own pace.
That said, you’re encouraged to take the time needed to understand all the core principles of each level since each new skill builds on the last…
And earning your coveted Direct Response Copywriter Certification is reliant on passing a final knowledge-based exam.
We expect you can complete the training and writing assignments within six months by dedicating between five and 10 hours per week. However, if you have more time and want to finish faster, that’s entirely possible.
Sales Page:_https://www.awai.com/p/is/aca/?inf_field_Email=ashleymoss%40myhomestoreforsell.com
Delivery time: 12 -24hrs after paid
