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Eli Jones – Real Estate Photographer Pro

$997 $89

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The Ultimate Guide to Real Estate Photography!

WHAT’S INCLUDED IN THE COURSE?

100+ VALUE PACKED VIDEO TUTORIALS

This course is my “business in a box” and covers everything I did to start and grow my real estate photography company to 16 staff and $1M+ in yearly revenue in less than 4 years. I cover topics ranging from presets, software, camera gear, editing, and shooting – to business principles, customer service, and systems. This course is designed to be the only resource you will need to build a thriving real estate photography business. Regardless of whether you want to be a fully booked single photographer, or scale and hire like I did, this course will provide you the blueprint and answers that you are looking for!

COURSE CURRICULUM

Intro

  • WELCOME!! [WATCH FIRST] (3:31)
  • PASSWORD FOR PRIVATE FACEBOOK GROUP & TEXTING PLATFORM (0:59)
  • WEEKLY Q&A WITH ELI & TEAM (0:45)
  • DON’T GET OVERWHELMED 🙂 (4:12)

The Business

  • 1.1 – REAL ESTATE INDUSTRY STRUCTURE AND TERMS (4:47)
  • 1.2 – REAL ESTATE MEDIA SERVICES & PRICING (5:58)
  • 1.3 – STATS | WHERE OUR REVENUE COMES FROM (1:54)
  • 1.4 – THE STARBUCKS EFFECT | PRODUCT-MARKET FIT(2:04)
  • 1.5 – STATS | THE $100K/YEAR BREAKDOWN(3:27)
  • 1.6 – OUR SECRET WEAPON | CUSTOMER SERVICE
  • 1.7 – TWO REASONS WE DON’T USE CONTRACTS (1:31)
  • 1.8 – TURN-AROUND TIME (1:23)
  • 1.9 – SOLE PROPRIETORSHIP VS. LLC (3:47)
  • 1.10 – BUSINESS NAME AND TAXES (2:08)
  • 1.11 – COLLECTING AND PAYING SALES TAX
  • 1.12 – WHAT ACTUALLY SELLS THE HOUSE | DON’T MAKE THIS MISTAKE! (2:21)
  • 1.13 – SALES 1 | HOW TO GET YOUR FIRST 10+ CLIENTS EASILY (3:45)
  • 1.14 – SALES 2 | HOW TO TURBOCHARGE YOUR GROWTH (3:05)
  • 1.14.5 – SALES 2.5 | BROKERAGE PRESENTATIONS (5:55)
  • 1.16 – CUSTOMER SERVICE CASE STUDY | #1 (2:53)
  • 1.17 – CUSTOMER SERVICE CASE STUDY | #2 (5:38)
  • 1.18 – CUSTOMER SERVICE CASE STUDY | #3 (2:38)
  • 1.19 – CUSTOMER SERVICE CASE STUDY | #4 (1:18)
  • 1.20 – OUTSOURCING EDITING | HOW WE DO IT & WHAT WE HAVE LEARNED (3:22)
  • 1.21 – DRESS CODE (1:34)
  • 1.22 – PART 107 TEST (FAA DRONE TEST) (4:15)
  • 1.23 – SPENDING YOUR MONEY WHERE IT COUNTS
  • 1.24 – HOW TO GET SUPRA LOCKBOX ACCESS (1:43)
  • 1.25 – CUSTOMER SERVICE INTERJECTIONS (2:07)
  • 1.26 – WE RAISED OUR PRICES – HERE’S WHAT HAPPENED (5:24)
  • BONUS: “BUSINESS THOUGHTS” FROM MEMBERS FACEBOOK GROUP

The Systems

  • 2.1 – ORGANIZATION = SCALABILITY (3:02)
  • 2.2 – WEBSITE – HOSTING AND BUILDING(5:43)
  • 2.3 – COMPANY EMAILS(3:36)
  • 2.4 – INVOICING/SCHEDULING/DELIVERY ALL-IN-ONE SYSTEM(3:11)
  • 2.5 – AGENT CUSTOMIZATION(2:39)
  • 2.6 – PAYMENT PROCESSING / SALES METRICS(1:20)
  • 2.7 – HOW TO KEEP TRACK OF INCOME & EXPENSES (CALCULATING PROFIT)(3:46)

The Product – Photos

  • 3.1 – EQUIPMENT WE RECOMMEND(5:45)
  • 3.2 – CAMERA SETTINGS(8:53)
  • 3.3 – 5 MUST KNOW COMPOSITION TIPS(7:05)
  • 3.4 – MUST MOVE LIST – DON’T LET THESE MAKE IT IN YOUR SHOTS
  • 3.5 – FULL SHOOT 1 | INTERIOR(18:24)
  • 3.6 – FULL SHOOT 1 | EXTERIOR(20:54)
  • 3.7 – SHOULD YOU OFFER HIGH END OR STANDARD EDITING?(3:54)
  • 3.8 – SOFTWARE & HOW TO INSTALL OUR PRESETS(5:07)
  • 3.9 – SOFTWARE & HOW TO INSTALL OUR PRESETS (PC)(4:20)
  • 3.10 – HOW TO MAKE A CUSTOM LENS PRESET(3:06)
  • 3.11 – STANDARD EDITING WORKFLOW(17:26)
  • 3.12 – HIGH END EDITING WORKFLOW(5:15)
  • 3.13 – PHOTO SHOOT | HOUSE 2(11:44)
  • 3.14 – FULL EDIT | HOUSE 2(18:51)
  • 3.15 – PHOTO SHOOT | HOUSE 3(27:11)
  • 3.16 – FULL EDIT | HOUSE 3(25:35)
  • 3.17 – DRONES & DRONE CAMERA SETTINGS(3:51)
  • 3.18 – DRONE PHOTO SHOOT(5:17)
  • 3.19 – DRONE PHOTO EDIT(6:27)
  • 3.20 – TWILIGHT SHOOT | HOUSE 1(12:24)
  • 3.21 – TWILIGHT EDIT | HOUSE 1(12:53)
  • 3.22 – HOW TO “SHOOT” & EDIT VIRTUAL TWILIGHTS(1:18)
  • 3.23 – HDR BLENDING ISSUES
  • 3.24 – HDR “GHOST” REMOVAL
  • 3.25 – TV REPLACEMENT MADE EASY(2:31)
  • 3.26 – OBJECT REMOVAL MADE EASY(8:42)
  • 3.27 – SKY REPLACEMENT MADE EASY(5:19)
  • 3.28 – GRASS GREENING MADE EASY(5:17)
  • 3.29 – VIRTUAL STAGING MADE EASY(1:42)
  • 3.30 – DRIVEWAY CLEANUP MADE EASY(3:15)
  • 3.31 – FLOOR PLANS MADE EASY(1:54)
  • 3.32 – BONUS SERIVCE: ROOM MEASUREMENTS(1:03)
  • 3.33 – LIVE PHOTO CRITIQUES FROM FACEBOOK(210:33)

The Product – Videos

  • 4.1 – EQUIPMENT | WHAT WE USE AT NORMAN & YOUNG(4:08)
  • 4.2 – CAMERA SETTINGS | VIDEO(3:23)
  • 4.2.5 – SPECIFIC SETTINGS FOR SONY A73 (OPTIONAL & MORE ADVANCED)(5:07)
  • 4.3 – FULL VIDEO SHOOT | HOUSE 1(24:56)
  • 4.4 – 30 MINUTE EDIT (PART 1) | PROJECT CREATION & CLIP SELECTION(11:54)
  • 4.5 – 30 MINUTE EDIT (PART 2) | ADDING MUSIC & EDITING TO THAT MUSIC(19:09)
  • 4.6 – 30 MINUTE EDIT (PART 3) | COLOR CORRECTING & FINALIZING FOR EXPORT(12:01)
  • 4.7 – ROYALTY FREE MUSIC FOR YOUR VIDEOS(0:52)
  • 4.8 – DELIVERING AND HOSTING VIDEOS(4:09)
  • 4.9 – BALANCING THE DJI RONIN S(5:11)
  • 4.10 – RONIN S SETTINGS

The Product – 3D Tours

  • 5.1 – SOFTWARE & ACCOUNT SETUP(4:02)
  • 5.2 – 3D TOUR EQUIPMENT NEEDED(4:04)
  • 5.3 – HOW TO SCAN A HOUSE(10:19)
  • 5.4 – 3D TOUR POST PROCESSING(2:38)
  • 5.5 – BONUS | 3D “DOLL HOUSE” FLOOR PLAN(2:11)
  • 5.6 – 3D TOUR CRITIQUES(12:20)
  • 5.7 – BONUS: SPECIAL PRICING FOR BUILDERS, HOME STAGERS, CONTRACTORS & MULTIFAMILY(2:47)

Scaling Up | From Just Me to 15+

  • 6.1 – SCALING IS A DECISION, NOT A DEFINITE PATH (WATCH BEFORE THE REST OF THE SCALING VIDEOS)(4:53)
  • 6.2 – WHAT IT MEANS TO BE AN “OWNER”(3:24)
  • 6.3 – STAFF BREAKDOWN | WHO WE HAVE & WHAT THEY DO(3:49)
  • 6.4 – WHEN TO HIRE YOUR FIRST EMPLOYEE & WHAT THEY SHOULD DO(4:48)
  • 6.5 – HOW WE FIND, INTERVIEW & HIRE PHOTOGRAPHERS(5:28)
  • 6.6 – EMPLOYEE COMPENSATION & HOW WE PAY(5:12)
  • 6.7 – NON-COMPETE/NDA AGREEMENTS | HOW WE AVOID TRAINING OUR NEXT COMPETITOR(2:59)
  • 6.8 – HOW WE TRAIN EMPLOYEES TO MAINTAIN COMPANY STANDARDS & QUALITY(4:34)
  • 6.9 – THE NORMAN & YOUNG MERIT SYSTEM | OUR MODERN ITERATION OF AN OLD HR SYSTEM(4:23)
  • 6.10 – MANAGING SEASONAL REVENUE FLUCTUATION(1:37)
  • 6.11 – NORMAN & YOUNG OFFICE TOUR (NOT CRITICAL TO SCALING, MORE FOR THOSE OF YOU WHO LIKE THE BEHIND THE SCENES(6:48)
  • 6.12 – INTERNAL TEAM COMMUNICATION SOFTWARE(4:22)

Case Studies

  • BRONSON CARMICHAEL (Carmichael Photo & Video) | FROM $0 TO $12K/MO IN LESS THAN 12 MONTHS(24:51)
  • CAM VANKERKHOVE (ROCin3D) | FROM $0 TO $16.9K/MO IN 12 MONTHS(26:50)
  • DUSTIN & KARISSA (Prized Images Real Estate Photography) | USING SOCIAL MEDIA TO FIND SUCCESS(36:40)

Downloads/Bonuses/Discounts

  • LIST: OUR FULL RECOMMENDED GEAR LIST
  • DOWNLOAD: HDR PRESETS
  • DOWNLOAD: LIGHTROOM PRESETS
  • DOWNLOAD: HOME PREP CHECKLIST FOR SELLERS/AGENTS
  • DOWNLOAD: RECOMMENDED MINIMUM SHOT LIST FOR A 36 PHOTO PACKAGE
  • DOWNLOAD: SIMPLE ACCOUNTING SPREADSHEET
  • DOWNLOAD: NORMAN & YOUNG POINTS HR SYSTEM TEMPLATE
  • DOWNLOAD: VIRTUAL STAGING CATALOG
  • DOWNLOAD: ROOM MEASUREMENTS REPORT TEMPLATE
  • DOWNLOAD: RAW PHOTOS FROM HOUSES 1-3
  • DOWNLOAD: RAW VIDEO FROM HOUSE 2
  • DOWNLOAD: RAW TWILIGHT PHOTOS | HOUSES 1-2
  • DOWNLOAD: RAW DRONE PHOTOS
  • DISCOUNT: HDR SOFTWARE DISCOUNT
  • DISCOUNT: ARTLIST 2 MONTHS FREE
  • DISCOUNT: OUTSOURCING VOLUME RATES
  • BONUS: USE OUR WEBSITE
  • BONUS: GET $200 WHEN YOU SIGN UP FOR GUSTO AND RUN YOUR FIRST PAYROLL
  • SAMPLE TERMS OF SERVICE (NEEDED FOR FULL FRAME)
  • WANT TO BECOME A BETTER VIDEOGRAPHER?
  • LOVE THIS COURSE AND WANT TO RECOMMEND IT TO OTHERS? GET A 25% AFFILIATE COMMISSION!

What’s Next?

  • RECOMMENDED READING LIST
  • DISCOUNT: HEADSHOT PHOTOGRAPHER PRO (14:50)
  • DISCOUNT: BUSINESS & FINANCE PRO FOR PHOTOGRAPHERS

Sales Page: _https://courses.itselijones.com/p/course

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