Why Understanding Humans Matters
The idea of growth on YouTube is simple.
All you need to do is make videos people click on and watch.
But one video viewed isn’t enough – for real growth you need to create content so irresistible your viewers watch ten videos in a row and then keep coming back to your new releases, time after time.
Thats when the real growth happens. But it’s also where most channels fall down because they never take the time to try and understand what their ideal viewers are really interested in on a psychological level.
This leads to poor click through rates, and then when that all important click does come, they can’t hold the viewers attention.
This workshop will help Educational YouTubers analyse viewers on a deeper level and will teach them how to take that information and use it to come up with more interesting video ideas and content that keep viewers coming back to a channel.
This Workshop Is For:
Educational YouTube channels who:
- Make videos that teach people something/anything
- Feel like they have good content but poor results
- Want more views on new releases
- Are willing to put in time and effort to the tasks set
- Want to get more suggested views
- Want to build a strong foundation to grow on
What’s included
The avatar workshop contains:
- 9 Educational Videos
- 6 Short Tutorials
- Avatar Planner Worksheet
- Creator Case Studies
Workshop Covers
#1 Goal setting
Learn how to set and achieve clear goals, that help you determine who the people you need to appeal to are.
#2 Demographics
Learn how to establish the physical features of your viewers without relying on the YouTube Studio data which could actually be causing you more harm than good.
#3 Psychographics
This is where click through rates are built and where you’ll learn how to understand what’s actually important to your viewers and what they’ll always ignore.
#4 Interests
The best YouTubers in the world put the majority of their focus into working out what their viewers find interesting. You’ll learn how to work this out for your own channel.
#5 Measurement
The data YouTube gives you can be overwhelming but you’ll learn what to focus on to continue to tweak and refine your avatars interests.
Workshop Modules
You’ll need about 40+ minutes to consume the content and at least 6 hours to complete all the tasks set.
Module 1: GET STARTED
What is an “avatar” + Important workshop info
You need to become one of the 5%
Understanding “The Expertise Graph”
Meet Our Demo Channel
How many Avatars should you have?
Module 2: GOAL SETTING
Goals
How to download the workshop worksheet
How to use the goal setting sheet
???? DOWNLOAD THE WORKSHOP WORKSHEET
Module 3: DEMOGRAPHIC
Demographic
How to use the demographic worksheet
Module 4: PSYCHOGRAPHIC
Psychographic
How to use the psychographic sheet
BONUS: This stops 90% of YouTubers getting views
Module 5: INTERESTS
Interests
How to use the interests sheet
BONUS: My method for finding great ideas
Creator Case Study – How Noah Kagan uses avatars and research to go viral
Creator Case Study – How Niklas Christl designed a video to get 5.4M views
Module 6: DATA
Using data to refine your avatars
Audience tab tutorial
Turn your Avatar’s data in to highly clickable thumbnails
Transform your skill set and ability to grow your channel in 10 weeks
Join Edutainers – The 10 week programme for educational YouTubers serious about growth
AVATAR ROAST + Q&A RECORDING
Avatar workshop – Q&A
Humans + Data + Consistency = Results
This channel is 10 months old. The strategy from day one has been to focus 100% on what the avatars find interesting.
As the system was built, the growth was average but over time as the process was implemented, the session times of viewers increased and the channel is growing fast! Currently 900 Subs a day!
Sales Page:_https://ed-s-school-81f3.thinkific.com/courses/avatar-workshop
