Lance Tyson – Selling is an Away Game

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AWAY GAME SELLING

Away Game Selling is based on a game-changing book, Selling is an Away Game, by sales expert Lance Tyson, founder and CEO of the Tyson Group. This book offers readers an insightful and innovative approach to sales, providing a comprehensive playbook for success in today’s competitive business landscape. Drawing upon Lance’s vast experience in sales training and consulting, as well as real-life examples and case studies, Selling is an Away Game equips sales professionals with the mindset, strategies, and techniques needed to win on the sales field consistently.

LEARNING OBJECTIVES

  • Understand the core concept of treating sales as an “away game,” recognizing that success in sales is determined by your ability to adapt to your client’s needs, preferences, and decision-making processes.
  • Develop a winning sales mindset that embraces challenges, focuses on client-centricity, and cultivates resilience in the face of rejection and setbacks.
  • Learn how to effectively research, qualify, and prioritize potential clients to optimize your sales efforts and focus on high-impact opportunities.
  • Acquire essential communication and active listening skills to build rapport, trust, and credibility with clients, ultimately leading to stronger and more profitable relationships.
  • Master the art of persuasive storytelling, leveraging your clients’ emotions and aspirations to present compelling solutions that address their unique pain points and goals.
  • Discover proven negotiation techniques and strategies that help you close deals confidently while maximizing value for both parties.
  • Develop a robust sales process that streamlines your efforts, improves efficiency, and accelerates your sales cycle.
  • Gain insights into best practices for continuous learning, self-improvement, and staying ahead of the curve in an ever-evolving sales environment.
Upon completion of Away Game Selling, participants will be well-equipped to excel in the competitive world of sales by adopting a client-centric approach, building lasting relationships, and honing their sales skills to achieve consistent success. This program is essential for sales professionals seeking to elevate their game and drive sustainable growth for their organizations.
Sales Page:_https://www.tysongroup.com/away-game-selling