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Become the best marketer you can be.
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.
Complete the Mini MBA in Marketing in 10 game-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
Module 1
Market Orientation
customer focus / business culture / predictive marketing
Module length: 1 hr 21 mins
Readings: 4
Study time: 2 hrs
Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module length: 38 mins
Readings: 3
Study time: 2 hrs
Module 3
Segmentation
market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 3
Study time: 2 hrs
Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 1 hr 7 mins
Readings: 4
Study time: 2 hrs
Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
Module length: 1 hr 18 mins
Readings: 4
Study time: 2 hrs
Module 6
Objectives
Purchase funnel / The right objectives / Strategic decision making
Module length: 1 hr
Readings: 5
Study time: 2hrs
Module 7
Product
product creation /product assessment / NPS scores
Module length: 1 hr 26 mins
Readings: 4
Study time: 2 hrs
Module 8
Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 1 hr 27 mins
Readings: 4
Study time: 2 hrs
Module 9
Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module length: 1 hr 3 mins
Readings: 4
Study time: 2 hrs
Module 10
Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Module length: 59 mins
Readings: 4
Study time: 2 hrs
Marketing
Download the calendar
Check out the detailed schedule of the upcoming instalments.
Mark Ritson, a leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
Sales Page:_https://mba.marketingweek.com/marketing/
