Ready To Scale Your Facebook Ads Without Increasing Your CPA So You Can Create Real Cash Flow For Your E-Commerce Business?
Discover the agency secret to finding new profitable customers, decreasing your CPA, and doubling your revenue through Facebook advertising… from Inc’s 5000 15th fastest growing company in the USA.
From startups and world-renowned companies to D2C brands of all types, shark tank winners, founders, and more…
There’s no question that e-commerce business owners are taking their fate into their own hands by leading bold creative strategies through Facebook ads.
But the roadmap to success can feel like a maze you can’t escape instead of a straight line with a flashing jackpot sign at the end.
Does this sound familiar?
You found some winning ads, and rode the wave, only to be rewarded with a sudden CPA spike after just a few days.
And turning your ads around seems to involve pumping your limited marketing budget into more testing with little return to show for it.
Is it your targeting?
Your creative?
You feel like you’ve exhausted every possible audience…
And your product should sell itself…
right?
What about Scaling?
You can’t look past the rising CPA every time you tinker with the budget.
Despite your best efforts to iterate ad after ad and exhaust your targeting options, you just can’t move the needle and increasing your revenue through
Facebook is getting harder and harder.
But let’s face it, if you want to consistently create cash flow and scale into a successful D2C business, you must master Facebook advertising.
The Facebook Ads Masterclass
An online course that teaches you how to run Facebook ads that create cash flow, find new profitable customers, and scale your e-commerce business.
You’ll learn how to:
➞ Restructure your Facebook marketing
{so you can increase efficiency and turn your data into sales}
➞ Ensure your ads will only be shown to interested buyers
{because anyone that isn’t likely to convert is a waste of your budget}
➞ Decrease your cost of advertising and content creation
Lower your cost while increasing conversions
{so you can drive profitable sales}
➞ Profitably scale campaigns
{perfect if you want to ride the momentum of your winning ads}
➞ Master the art of bringing back your lost customers
{perfect for increasing LTV and decreasing churn rate}
➞ Ignite the desire to buy in your prospect
{so you can stand to win for your brand}
Here’s what’s inside The Facebook Ads Master class:
Module 1: What You Need to Know Before You Start Facebook Ads
Module 1 covers how Facebook fits in your overall business ecosystem. You’ll learn how to align your expectations with realistic results and how to measure success so you know what to strive for.
➞ An understanding of where Facebook fits in your business
➞ What Key Performance Indicators (KPIs) you need to pay attention to
➞ An in-depth look at how other brands achieve success with Facebook
➞ The best marketing calendar strategies so you can adapt to your customers year-round
Module 2: Inside Campaign Structure
Are you taking a measured and methodical approach to structuring your ad account? Module 2 takes a microscopic look into Campaigns, Ad Set, and Ads and the best way to structure these so you can set the foundation for scale.
➞ The proper way to set up Campaign, Ad Set, and Ad Structure so you don’t have to figure it out yourself
➞ A look inside how we structure Campaign Budget Optimization (CBO)
➞ How to set up your campaign structure for scale
➞ How to structure your naming conventions
Module 3: Audience and Targeting
Knowing how to maximize your audience data is the key to success with Facebook ads. Module 3 breaks down the audiences you need to start including (guaranteed you’re not using most of these) and targeting hacks so you can get the most out of your Facebook ad spend.
➞ The best way to target the correct Audiences that will buy
Come away with
➞ Advanced Targeting strategies to maximize ROI and Drive CPA down
➞ A look inside setting up your exclusion audiences.
Module 4: How to Think About Your Creative Strategy
Successful ads start with creative strategy. In this module, you’ll learn how to start thinking about your creative and the key fundamentals you need to know so you can set the foundation for your copy and visuals.
Come away with
➞ A solid foundation that addresses your customers objections
➞ Best practices so you can avoid the 2 most common problems businesses make in their creative
➞ An understanding why Competitive research is essential and how you can best go about it
Module 5: Direct Response Copywriting
Copywriting doesn’t come natural for most of us. And direct response copywriting, even less so. Module 5 will show you exactly how to write copy that gets the click.
Come away with
➞ 4 templates so you can hit the ground running
➞ The secrets to researching for writing
➞ The key elements you must hit in your copy
Module 6: Optimizing Your Ad Creative
If you’re going to watch one module, it’s going to be this one. Module 6 is powerful because you’ll learn how to create and implement video and images that can move the needle and scale your business. This is crucial if you want to create ads that sell, get ahead of your competition, and position your business as a disruptor brand.
Come away with
➞ A funnel overview so you can understand the exact structure you need to scale
➞ The exact Content Strategy our top campaign managers use so you can develop successful marketing campaigns and creative
➞ The Importance of Seasonality and how to go about it
➞ Templates for the Different Types of Creative we use in house so you don’t have to figure it out yourself through costly trial and error
➞ An Overview of the Tools you’ll need to make it all possible
Module 7: Scaling
Want to know how to scale your ads without having your whole strategy fall apart? This Module will help you understand the different stages of scaling and what to expect as you scale so you can grow your business while keeping your CPA as low as possible.
Come away with
➞ The right creative, media buy and funnel experience you need when Preparing to Scale
➞ The most efficient way to allocate your ad spend when Controlling Scale
➞ The best practices you need to properly Manage Scale and maximize your campaigns
Module 8: Optimization
Inside this module, you’ll learn how to leverage the not-so-common optimization tools inside Facebook so you can make the best decisions moving forward based on data.
Come away with
➞ And look inside bid and optimization strategies
➞ How to leverage delivery insights
➞ When and how to use automated rules
Module 9: Data Analysis And Troubleshooting
Once you are getting results and gathering data, how do you know what real success looks like? In Module 9, we’re going to cover the KPIs you need to include in your ads manager and the common factors of an underperforming ad.
Come away with
➞ The truth behind the importance of the Facebook Pixel and how to set it up properly
➞ Knowing How to Read Your Metrics so you can truly know if you’re ads are working or not
➞ The best practices of how to Turn Poor Performing Ads Around
Module 10: The Pixel
This module will cover everything you need to know about the pixel. We simplify the topic for you, making it easy to install and test.
Come away with
➞ Understanding the purpose of the pixel.
➞ How to install the pixel
➞ How to test the pixel
➞ How to test for multiple pixel fires
Module 11: Tracking Sales
One of the most powerful features of Facebook ads is tracking sales. How can you be sure you’re tracking properly across your different analytic platforms? This module will show you how to set up your ads for tracking.
Come away with
➞ Understanding the importance of attribution windows
➞ How to set up UTM parameters
Module 12: Product Catalog and DPA
If you’re a multi-sku company, DPA is the way to go. This module shows you the importance of setting up your product catalog.
➞ How to use Product Catalog
➞ How to segment your audience inside DPA formats
➞ What to do if DPA is not working
➞ How to structure your DPA campaigns
Sales Page: _https://scale.mutesix.com/the-facebook-ads-masterclass/
