You’ve been focused on growing the business and getting people into your programs.
You haven’t taken the time to think strategically about your online community.
Your community manager (if you have one) isn’t taking initiative and proactively working to create a thriving community.
Things were fine when the community was smaller, but as it begins to scale, more people is only amplifying the problems in your community.
You’re feeling overwhelmed, not excited whenever you get another notification.
Maybe you’ve even hired people to try and provide relief, but it’s only added to the stress as they’re constantly looking to you for guidance.
If you’re still doing this all yourself, you’re probably feeling the tension of trying to maintain the community while bringing more and more people into the program.
It’s no surprise that the community you very much wanted to create is now dragging you and your team down.
There’s never been training on how to not just manage, but cultivate a thriving community for your online course, membership, or group program.
Until now…
My name is Shana and I know the challenges you face when trying to grow and manage your online community.
Why?
Because for the last 10+ years I’ve been helping national brands and the world’s leading online entrepreneurs create and cultivate thriving online communities. (Plus I’ve started and led many online and in-person communities of my own).
Everything from trying to navigate the day-to-day of community management and handling the inevitable conflict that arises to developing proven strategies that activate community members and keep them engaged for longer.
And don’t get me started on the struggle to manage a growing community of thousands while trying to invest time in audience and list building… or a launch… it’s a LOT. It’s no wonder that even the most skilled entrepreneurs and online business owners are feeling an immense sense of overwhelm.
it all starts with community
I’ve been researching and speaking about online communities since 2008. My background in marketing and passion for community led me to not only lead my own communities online, but to share my strategies with thousands of business owners.
I’ve worked hand-in-hand with the 7 & 8 figure online entrepreneurs you know and love – taking their communities from surviving to thriving while empowering their teams to think proactively and leverage proven systems.
My decade of research and boots on the ground experience led to the development of my Community Cultivated™ Framework.
In the past, I’ve taught this framework and training during a 2-day in-person workshop. Some of the top names in the online course, membership, and coaching space have invested $10000+ to send their teams to this workshop.
My clients invest tens of thousands more for me to work with them one-on-one to implement what I’m going to be sharing with you in this program.
I’ve curated my best and highest impact community strategies, systems, frameworks, and tactics into this program.
But…If You Burn Out, Check Out or Can’t Grow Your Program, Then All The Time and Money You’ve Invested Goes to Waste
The long term health and sustainability of your business is 100% dependent on your ability to help your members make more progress and stay longer.
Creating a thriving community that has a culture of progress is essential to retention and ascension for our online programs.
But how do you create a thriving community?
And more importantly, how do we equip and empower a team to bring that vision to life?
That’s where my Community Cultivated™ Framework and this program come in.
This program will help you maximize your profit and multiply your impact through the power of community.
Whether you want to uplevel your community strategies or equip your community manager, this program is for you!
This program will not only teach you how to create a thriving community, it will equip you with proven systems and frameworks that save you time.
You’ll get access to…
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Bite-sized trainings that teach you the high-level strategies and day-to-day tactics that you can leverage to make managing a thriving community a breeze.
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But it’s also a collection of community resources, real-life examples, and proven frameworks that simplify the implementation process. Just imagine the time you will save.
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This is an essential training resource for novice and seasoned community creators and managers alike. You’ll get access to timeless and proven strategies that apply no matter what platform you use for your community.
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These aren’t the latest trends and tactics. You’ll be creating community systems and strategies that will outlast the ebbs and flows of your industry.
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You and your team will be empowered to make better decisions when issues arise in the community & grow your expertise so you feel confident in how you support your members.
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And most importantly, it’s going to help you fall in love with your community again so you can serve more people – all while making things easier and far less stressful.
Keeping Your Existing Customers Is Far More Profitable Than Gaining New Ones!
If we just talk numbers, joining this program will become one of the best investments you can make in your business.
Because if all you do is get 1 idea to bring in or save a few new customers a year… it pays for itself.
Do you think that what you’re going to learn will help you gain or keep enough new customers to pay for itself and more?
Of course it is! And so much more…
That’s not accounting for the time saved using our proven systems.
That doesn’t include the confidence you’ll gain in knowing how to leverage your community to help your members make more progress.
Or the stress that will be eliminated as your team begins to take ownership and leadership within your community.
The world is already chaotic enough. Your community should be a place that not only breathes life into your members, but to you too.
That’s why now more than ever, it has become increasingly important to know how to create a safe community space and cultivate a strong culture.
Who this is for
This is for online business owners that…
• Understand the value of community and how it impacts every aspect of their business – reach, retention, and revenue – and are ready to invest in strategically cultivating a thriving community.
• Are overwhelmed and feel like they’re drowning in their community and want to fall back in love with their community.
• Have scaled fast and pieced it all together, but know they need more support in their community efforts but don’t know where to begin.
• Have a community team member that you want to see increase their effectiveness in their role so you’re maximizing your investment in them.
• Have a community team member that you want to see elevate their strategic thinking and leadership so that they lead the charge for community initiatives in the company.
Who this is not for.
It’s not for online business owners that…
• Are just getting started. If you’re still struggling to grow your list or your audience or haven’t quite cracked the conversion code for your business yet, your focus needs to be elsewhere. I’ll be here when you’re ready.
• Are looking for basic training on how to manage the tech of a Facebook group. Facebook has its own free training for that. Although you may use Facebook for your platform, it’s not your community. It’s just the platform where your community gathers.
• Have too much on your plate already and don’t have a team member to put through this program. If you’re looking for a quick fix or liferaft to save you from drowning in your community, this isn’t it. Our community manager agency would be a better fit for you until you can invest time in this training for yourself or a team member.
But if you have a growing community and you’re ready to go from…
- Reactive to proactive community management
- Managing your members to activating them
- Focusing on engagement to supporting member progress
- Being stuck in execution to strategically driving retention
- Overwhelm to calmly and confidently leading your community
This is for you!
Here’s what’s waiting for you inside Cultivate…
MODULE 0: COMMUNITY REIMAGINED
Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.
You’ll discover:
• Why communities are like super-glue fusing your customers to your brand
• 3 psychological needs that create an irresistible community
• The 6 phases of member growth—and why getting people to the final phase isn’t the goal
MODULE 1: BECOME A COMMUNITY CULTIVATOR
Discover why a thriving community is so crucial and how to establish a strong foundation.
I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.
You’ll also gain clarity about the role of a community cultivator – whether that’s you or someone on your team.
Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.
MODULE 2: CREATE A SAFE SPACE
You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.
Then we’ll talk about choosing your space.
We’ll also make sure you’re equipped to protect and amplify your culture.
Finally, we’ll wrap up with how to optimize your space.
MODULE 3: CRAFT YOUR ONBOARDING
The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.
We’ll dive into the return on investment of onboarding so you and your team understand the value.
Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.
Finally, you’ll get a step-by-step guide to creating your community onboarding.
MODULE 4: MASTER OUTGOING COMMUNICATION
In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.
I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.
You’ll also know how to write better posts that get more attention and more people to take action.
You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.
MODULE 5: MODERATE LIKE A BOSS
Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.
And not only that, it tends to take up a lot of the community manager’s time.
There’s also a lot of potential risk if it’s not done well.
So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.
These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.
Moderating a community doesn’t have to be stressful.
It doesn’t have to consume all your energy or your time.
Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.
MODULE 6: ENGAGE WITH INTENTION
What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.
You’ll learn how to spark engagement in your community that leads to meaningful conversations.
I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.
Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.
Sales Page:_https://www.shanalynn.com/cultivate/
