Course details
Tech SEO Pro consists of 10 powerful modules
The best thing? You are going to INFLUENCE the course contents as it’s going to be recorded from June to September 2022.
I never offered this before. You’ll be the founding member of the Tech SEO Pro course!
Just imagine having all tech SEO answers under your fingertips!
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Available modules
These modules are already recorded and you’ll get instant access to them once you join the course!
Module 1: Welcome
Videos included:
- Your Success in the Course
Your results after this module:
- This module will set you up for a great start
- You’ll understand how this course works and how to get the most out of it
- You’ll meet like-minded people
Module 2: Falling in Love with Technical SEO
Videos included:
- Technical SEO vs Content SEO
- 3 pillars of Technical SEO
Your results after this module:
- You’ll understand the fundamental difference between on-page and technical SEO
- You’ll get an ultimate framework of 3 pillars of Technical SEO
- You’ll see what power you have over website’s ranking as a technical SEO
Module 3: How Google Works
Videos included:
- What happens before a page can rank: 5 stages you must know
- Crawling: robots.txt
- Indexing: meta robots index, noindex
Your results after this module:
- You’ll get a full picture of all the stages a page goes through before it appears in the search results
- You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
- You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
- You’ll see unexpected results of my SEO experiment with page indexing
Module 4: Controlling Crawling and Indexing of a Website Like a Pro
Videos included:
- How to check if a page is indexed and how to get a page indexed quickly
- 3 Types of canonical tags and their purpose
- Why did Google choose a different canonical tag?
- Using HTTP status codes for the win
- Redirects and redirect chains (how to use + bad examples)
- Setting up redirects (via plugins, cPanel and .htaccess)
- How to use cURL for HTTP Requests
- How to fix duplicate content issues (common + eCommerce examples)
- The ultimate guide to handling website pages
- Sitemap.xml
Your results after this module:
- You’ll understand possible indexing issues and know how to solve them
- You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
- You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
- You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
- You’ll know how to fix duplicate content issues, including eCommerce-specific ones
- You’ll get an ultimate guide on handling any page on your website
Module 5: Internal Linking: the Devil is In the Detail
Videos included:
- URL structure: what works and what doesn’t
- How to approach URLs with parameters
- What makes a perfect website structure
- Everything you need to know about internal linking
- Actionable ways to improve internal links
- Internal linking at scale
- Pagination: how to handle it the right way
Your results after this module:
- You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
- You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
- You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
- You’ll learn the answers to the most discussed topic: Buttons vs. Links
- You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
- You’ll learn how to set up internal linking at scale
- You’ll understand how to set up pagination the right way
- You’ll learn the best ways to use faceted navigation for eCommerce websites
Module 6: Page Experience from a Technical Point of View
Videos included:
- SSL, HTTPS and security
- Mobile-friendliness
- Valid HTML Page Structure
- Structured data: important things you need to know
- The best ways to implement structured data manually and at scale
Your results after this module:
- You’ll understand what Secure Sockets Layer is and how it’s related to SEO
- You’ll learn unexpected things about mobile-friendliness
- You’ll understand what valid page structure is and how to make it work for SEO
- You’ll know what tags should never ever be found in the <head>
- You’ll get my simple process to implement structured data
Module 7: Advanced Page Speed Optimization
Videos included:
- Core Web Vitals: facts and secrets
- Analyze Core Web Vitals like a pro
- Advanced page speed optimization
- How to approach page speed optimization as an SEO
- How browsers work. Critical rendering path optimization
- PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman
Your results after this module:
- You’ll understand CVW and the 2 ways they are measured
- You’ll learn secrets about your Core Web Vitals scores
- You’ll get all tools you need to properly analyze page speed
- You’ll learn how to provide meaningful page speed recommendations
- You’ll understand the right way to approach CWV optimization efficiently
- You’ll get the ultimate scheme for page speed improvements that will save you time
- You’ll learn how browsers work and what you can do to optimize critical rendering path
Module 8: Javascript SEO
Videos included:
- Google rendering. Client-side rendering vs server-side rendering
- Source code vs rendered HTML: how to check it the right way
- JavaScript SEO issues: examples and explanations
- SEO-friendly JavaScript: best practices
- Using Screaming Frog for JS debugging
- 3 steps to debug JavaScript issues and win
- Debugging a NextJS website + infinite scroll
- Debugging an eCommerce website
- Debugging link blocks on a website
- Debugging a pop-up and content in tabs
- Bonus video: Lazy Loading debugging on Search Central Live
Your results after this module:
- You will understand how Google renders websites (and why it’s different from how browsers do it)
- You will learn why JavaScript can be tricky and what SEO issues it can cause
- You’ll understand the difference between client-side and server-side rendering
- You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
- You’ll know how to make sure the JavaScript used on a website is SEO-friendly
Module 9: Technical SEO Website Audit
Videos included:
- The technical SEO audit checklist
- How to not get overwhelmed (even if you audit a website with millions of pages)
- Importance of a manual check (and how not to fall into the rabbit hole)
- Technical SEO Audit template: putting everything together
Your results after this module:
- You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
- You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
- You’ll get an audit template that you can use for your clients
Module 10: Prioritizing technical SEO recommendations
Videos included:
- An ultimate framework for prioritizing your technical SEO recommendations
Your results after this module:
- You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
- You’ll understand the thing you need to consider to prioritize your recommendations
- You’ll get an ultimate framework for prioritizing technical SEO issues
Here are some more formal facts about me:
- A Technical SEO consultant
- Was featured in Search Engine Land post as one of the 13 women shaping the SEO industry
- An international speaker (Women in Tech SEO Festival, Google Search Central conference, Semrush, Serpstat, etc.)
- Creator of the SEO Pro extension with 27k+ users
- Creator of eCommerce SEO Mastery and SEO Challenge course with 600+ students
- Helped my previous students find jobs, move to SEO roles, get more clients through my courses
- Friends of Search SEO Awards judge
- LinkedIn Learning instructor
- A teacher by education
The Tech SEO Pro Course is for you if:
- You already have some SEO experience
- You’re ready to uplevel your technical SEO skills
- You are willing to put in work and get practical knowledge
- You are ready to roll up your sleeves and do the homework
- You want to advance your career using technical SEO skills
- You recognize the importance of technical SEO for a well-rounded professional
The Tech SEO Pro Course is NOT for you if:
- You are a complete newbie and want to learn all aspects of SEO including on-page (in this case, SEO Challenge is a better fit for you)
- You already know everything and don’t need to uplevel your technical SEO skills
- You expect results without going through the course and doing homework
- You are not ready to learn how to THINK as a technical SEO and find solutions based on your knowledge.
- You know what the course should consist of better than the course creator
Sales Page:_https://techseo.pro/
Delivery time: 12 -24hrs after paid
